A/C Works
Brief
AC Works, a well-known HVAC business in Southwest Louisiana, needed a logo that put their identity front and center. They wanted their logo to showcase the owner's initials, "AC", and symbolize the full range of their services.
My Approach
I decided to give a nod to the industrial side of the business by shaping the "AC" initials into square forms, mirroring an air conditioning unit. To express the multi-layered services they provide, we worked in a combination of a flame, water drop, and gears, encapsulating heating, cooling, and mechanical aspects in a neat visual package.
Outcome
The finished logo delivered on all fronts: it's visually striking, easily identifiable, and tells the full story of what AC Works offers. Our client couldn't be happier with how we weaved their initials into a design that also highlighted the full scope of their work.
